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Most entrepreneurs get 5% response rates when reaching out for customer interviews because they lead with their product instead of the customer's problem. This 3-part script framework consistently gets 80% of people to say yes to a 15-minute call by starting with their specific pain, establishing credibility in 20 words, and making an easy ask they can't refuse.

Turn Lean Startup theory into actionable customer discovery. Learn how to find the right people, ask better questions, and turn insights into product decisions.

Stop wasting interviews on the wrong people. Use this 3-layer framework to map segments and find the right customers to validate your idea.

You're three months into building your app and $15,000 deep. Then someone asks: "How do you know anyone wants this?" Here's how to calculate if customer research pays off.

Stop waiting weeks to validate your idea. Here's exactly how to find and book 10 customer interviews before the weekend hits using free tools you already have.

Your friends will tell you your startup idea is brilliant because they care about your feelings, not market reality. Real market research means interviewing strangers, testing demand with landing pages, and listening to actual customers—not your supportive social circle.

You've read all the customer development books and know you need to talk to real people, but when you actually try to find potential customers to interview, you hit a wall. We've been there—and after talking to dozens of founders who struggled with the same problem, we decided to solve it.